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A doctor-led clinic in Gulberg stopped losing leads overnight

The Beauty Aesthetic & Lounge · Aesthetic clinic and training academy · Gulberg III, Lahore

The situation

The clinic runs Meta ads and gets most enquiries on WhatsApp. Prices get asked constantly — hair PRP, laser, HydraFacial, courses. The questions are repetitive; the timing is not. A serious enquiry arrives at 11pm as easily as 2pm.

Staff answered when they could. Between clients, they couldn’t. Leads sat unanswered until morning and some of them booked elsewhere.

What was actually broken

  • Enquiries arriving outside working hours went cold
  • Nobody could say which ad produced which booking
  • Lead details lived in a phone, not a system
  • Two additional department numbers made it worse, not better

What we built

Hermes on WhatsApp. Answers in seconds, in Roman Urdu and English, using the clinic’s real price list. Qualifies the enquiry and offers a slot.

A CRM that captures everything. Name, number, service, source, full conversation. Leads split by which number they arrived on.

Reliability that customers never see. If anything breaks behind the scenes, the customer gets a polite holding message instead of a technical error — and the owner gets alerted.

Results

  • 39 leads captured and attributed
  • 9 seconds average first reply
  • 24/7 coverage — no enquiry waits for morning

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